
Boatsetter and Cruzin Merge Companies – Look to Transform $121 Billion Marine Industry
San Francisco, CA and Aventura, South Florida – September 15, 2015 – Boatsetter and Cruzin, both recognized leaders in the peer-to-peer (P2P) boat sharing market, announced today that they are merging their companies. The combined company will carry the Boatsetter name but the brand has been merged to incorporate the Cruzin look and feel.
Jaclyn Baumgarten is the new CEO of Boatsetter, and Andrew Sturner the executive chairman. The company has headquarters in both the boating capital of the world, South Florida, and the global technology epicenter, Silicon Valley.
“The merger with Cruzin accelerates our business and boosts our appeal to our boat owners, captains and marina partners and provides a superior experience for our customers," said Andrew Sturner, executive chairman, Boatsetter. “Together, we are positioned to be the market leader, offering the only complete solution in the boat sharing market. ”
Cruzin was founded by Jaclyn Baumgarten and launched in 2012 when she created the premier online marketplace for renters and private boat owners. Boatsetter is the technology startup that that has been disrupting the multi-billion dollar marine industry since it launched in 2014 as the first peer-to-peer company offering captained boats to recreational boat renters.
The boating industry is ripe for disruption. The new Boatsetter will offer increased capacity, capital and presence in the market with its success relying on continuing to build an ecosystem that connects boaters, boat owners, captains and marine industry professionals – with the largest network of marina partnerships in the industry. The company has created a trusted environment that affords everyone, regardless of their boating experience, the ability to enjoy boating anytime, anywhere.
ASSETS, SERVICES AND SYNERGIES
- Fleet Inventory – Boatsetter offers thousands of boats across the US and abroad and is the most comprehensive solution in the market
- Marina Partnerships – largest network of partnerships in the market with over 160+ marinas
- Captains Affiliate Network – largest network of US Coast Guard licensed captains in the industry with thousands of captains registered
- Trusted, reliable and safe with on-the-water towing and assistance 24/7
- Best-in-class insurance in both US and abroad
- Owners, captains and renters have the opportunity to thoroughly vet each other’s credentials
- Team has very strong ties to the US boating community - leaders on numerous associations and boards
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