Boatsetter lands new partnership in Wicked Tuna Territory

Written by Boatsetter Team
December 26, 2017

Last Updated on January 14, 2022 by Boatsetter Team

Boat-sharing is becoming more popular throughout the marine industry and has found its way into a growing recreational boating location in the northeast as Cape Ann Marina partners with an industry leading company, Boatsetter.

Boatsetter connects boat owners to renters and provides new boating options for those who desire an on-the-water experience, but may not want to take on boat ownership.

“Our online platform connects boat owners and captains to renters all over the world, and we are making boating accessible to anyone anywhere,” said Pablo Vidal, chief marketing officer of, which combines the rental mechanics of Airbnb with the on-demand labor dynamics of Uber. “Boatsetter is not just a boat rental company, we provide an unforgettable experience where we connect renters to a boat owner and captain.”

Cape Ann Marina is owned by a brother and sister who recognized they need to be connected to the changing world of boating.

“We are excited about the opportunities Boatsetter provides to help us expand participation in boating here on the North Shore and beyond.  With peer-to-peer boating, our guests and members of the entire community will find boating more accessible and more affordable,” explained Tobin Dominick, co-owner of Cape Ann Marina. “We’re confident that Boatsetter’s focus on safety and compliance means anyone choosing to rent out their boat or to charter a boat through the platform will find the experience to be easy and safe.”

The owners formed a partnership with Boatsetter to bring leading edge technology and benefits of the peer-to-peer sharing industry not only to their tenants who own boats, but the surrounding community of Gloucester.

Tenants, marinas and surrounding community boat owners can benefit from joining the ranks of Boatsetter.  Cape Ann Marina will be the first location in the area to benefit being an early adopter of the boat-sharing community. Benefits include but aren’t limited to:

  • Tenant retention
  • Offset boat ownership costs
  • Increased sales of fuel, maintenance and services
  • Increased hotel and restaurant revenue
  • Contribution to the growth of boating by making it more accessible

The startup is continuing to grow as a part of the $121 billion marine industry and is looking for boat owners, captains, marinas, yacht clubs, hotels and resorts in and around Boston and Gloucester to assist in their rapid, worldwide expansion. Boatsetter currently has boats stationed in most large coastal cities, popular lake front attractions, spring break hotspots and Mediterranean honeymoon locations.

Boatsetter recommends reserving a boat with a U.S. Coast Guard licensed captain and before getting underway, to have all boaters file a float plan with a family member or friend, have all of the proper and required safety equipment, wear their life jackets and never operate a vessel under the influence of alcohol or another substance.

Those who are interested in finding a boat or listing their boat for rent can:  search the privately-owned, worldwide fleet and set sail today or boat owners can list for free to earn income on boat rentals that include world-class insurance from start to end!

About Cape Ann Marina

The Cape Ann’s Marina Resort was founded on April 1, 1972 and continues to be owned and operated by the Dominick family. The Resort is a fantastic boating destination and home to over 260 seasonal and year round boats offering all the marina services in addition to their hotel, indoor pool, private party venues and Mile Marker One Restaurant & Bar open year round for everyone to experience the waterfront and recreation.

Browse by experience

Explore articles