Hooked on Reel Life: Boatsetter Launches Limited Edition Fishing Gear Drop with Plano Outdoors
Last Updated on February 25, 2026 by Boatsetter Team
This spring break, ditch the indoors and gear up with a “Hooked on Reel Life” limited edition gear drop built for anglers and adventurers. Inspired by real fishing stories and the on-the-water traditions, the drop features the Plano x Boatsetter Weekend Tackle Bag 3500 and matching StowAway® 3500 — dependable gear designed to make every fishing day effortless. The tackle bag has plenty of room for your essentials—tackle, line, tools—while the StowAway 3500—Plano’s most popular tackle organizer—fits seamlessly inside, keeping everything dialed, sorted, and ready to go.
In addition to gear, Boatsetter is releasing limited-edition shirts, hats, bumper stickers, and more — creating a spring break fishing pack that’s equal parts functional, fun, and collectible.
Inspired by Real Anglers
The “Hooked on Reel Life” gear is inspired by the pull to get outside, disconnect from the noise, reconnect with nature—and each other. It’s more than a trend. In a recent survey, 76% of respondents said their 2026 priority is to invest in experiences that get them outside and away from their devices. Consumers are increasingly seeking time outdoors – away from screens and on the water – driving demand for immersive, experience-led trips that feel personal, memorable, and real.
For South Florida fishing enthusiast Enrique Calderas—an avid offshore and saltwater angler—those experiences are deeply personal. His greatest inspiration on the water? His dad.
“He’s been my lighthouse,” Enrique says. “He’s always supported and encouraged me to stay in the maritime industry. I thank him for that.”
For Enrique, fishing isn’t just about the catch—it’s about legacy, connection, and quality time spent on the water with the people who matter most. And when sailfish season hits, the passion is undeniable. Even his wife knows the routine: “He’s tracking the weather every single day, hunting for that perfect window when the bite just goes off. It doesn’t matter if it’s a weekday or there’s an important event—sailfish is the priority.”
Because being “hooked” isn’t just about fishing. It’s about chasing the moments that make you feel alive.
Making Fishing and Outdoor Adventure More Accessible
It’s not just for avid anglers. The drive to get outside is shared: whether it’s a spring break family getaway or a day spent fishing, it’s about shared time, feeling present, and making memories.
The biggest barrier across both? Complicated, stressful planning. Boatsetter exists to remove that friction. From fishing trips with Captains who know the ins and outs of local waters, Boatsetter makes adventure more accessible than people think – enabling meaningful, shared, adventure-filled days without the stress of planning.
This fishing gear drop is another step toward making fishing more accessible—especially during peak travel season, when more people are heading to the water but may not have all the gear on hand.
Expert angler Tyler Brick shared that partnering with Plano Outdoors demonstrates “Boatsetter’s desire to inspire fishing adventure.” A leader in outdoor adventure, Plano Outdoors is known for durable, thoughtfully designed gear that helps anglers spend less time digging through equipment and more time actually fishing.
The collaboration lowers the barrier to entry and makes it easier for travelers to show up prepared and confident, and ready for a seamless on-the-water adventure.
Enter For Your Chance to Win Limited Edition Fishing Gear!
Want in? Don’t miss your chance to score “Hooked on Reel Life” limited edition gear for your next fishing trip. Enter this giveaway. First-come, first-served.
Each piece of merch is inspired by real stories and created with Plano Outdoors, a top gear brand for anglers and outdoor enthusiasts. The gear you can win includes:
- Tackle boxes and fishing bags
- Branded gear and apparel
- Hats, perfect for long days on the water
- Fun, functional fishing essentials
- Limited-edition Spring Break tees and hats
Keep an eye out for additional IRL opportunities to get your hands on the gear throughout spring break. Whether you’re heading offshore at sunrise or casting lines off a dock at sunset, the gear package has something you’ll want to bring on board.
A Celebration of Fishing
Spring Break in the Florida Keys isn’t just about beaches and boat days — it’s peak season for anglers chasing tarpon, snapper, mahi, and more. It’s the perfect time to distribute limited-edition fishing gear to make getting out on the water and catching a trophy fish that much easier.
Find the best fishing charter adventure for you by searching on Boatsetter.
Boatsetter empowers people to explore with confidence by showing them a world of possibility on the water. Rent a boat, list your boat, or become a Boatsetter captain today.
