How to Write the Best Headline for Your Boatsetter Rental Listing
Your Boatsetter listing title (or headline) is the first thing renters see within the search results. What you write can seriously impact how many bookings you receive—and who doesn’t want more bookings? (Cha-ching!)
Writing your title makes you the captain of your listing. This is a great opportunity to showcase your boat and all its awesome features. All you need now is the right guidance to help you craft an eye-catching headline (psst! We’ve got em’ right here).
Our guidelines will teach you to write listing titles that reel in more rentals or, at the very least, more nibbles.
Boatsetter’s latest guidelines for crating headline titles go as follows:
- Write simply
- Avoid writing in all capital letters
- Use your choice adjective
- Update your listing frequently
Keep it simple
Writing simply seems easy enough but don’t underestimate this skill. Adding words as an attempt to attract renters can be very tempting. But believe it or not: adding fluff can do just the opposite; by overwhelming renters and sending them to the next boat owner.
Being as straightforward as possible at the point of your listing headline is the best way to attract as many renters as possible. Simply put: people want to know (right away) what they’re getting.
To write simple listing headlines make sure to:
- Keep your listing title at 50 characters maximum.
- If you’re including things like fuel, place it at the end of the listing.
- Highlight one feature (no more than two).
- Don’t use emojis.
- Easy to Drive Sandbar Pontoon
- Boat in Style on the Pretty Lady (Gas Included)
- Family-friendly Boat (Add-Ons Available)
Avoid writing in all caps
We’ve all met someone who wrote their texts in caps or received a text message in caps—not only is it discouraging to read this message, but it’s also harder. You don’t want to encourage renters to skip your listing; so avoid writing your headlines in caps.
Instead, write in sentence case. Renters are more likely to stop at your listing and read what you have to offer. Plus, writing in sentence case makes you come off as friendly and approachable.
Use one adjective
Adjectives are fun descriptive words. These words will help you to paint the right picture of your boat or the experience in the mind of renters. Saying “Easy to drive” or “Cruise Fort Lauderdale’s beautiful waterways” can go a long way.
The great part about adjectives is you only need to include a good one to really make your listing shine. No need to overdo it!
Here are some strong adjectives to help you describe your boat or an experience:
- Crystal clear
Don’t use emojis
Although emojis are a fun way to style our messages and express ourselves, they don’t do so hot as your listing title. To help you with the temptation of bedazzling your headline with emojis (and hurting your potential), we regularly audit listings to remove them.
Don’t miss out on the opportunity to optimize your listing. Update your listing using Boatsetter’s latest guidelines today!
Here are some more tips on how to improve your listing!
Looking for additional guides on how to maximize your success as a Boatsetter owner? Visit our Owner Resources Hub, and be sure to read:
- 3 Local Marketing Strategies to Advertise Your Boatsetter Rentals
- How to Create a Great Day on the Water for Your Renters
- How to Get More Boatsetter Bookings
Boatsetter is a unique boat-sharing platform that gives everyone — whether you own a boat or you’re renting one — the chance to experience life on the water. You can list a boat, book a boat, or make money as a captain.