Boatsetter adds marine industry titan to its advisor panel

Written by Boatsetter Team
December 26, 2017

Last Updated on January 14, 2022 by Boatsetter Team

Boatsetter, the leading online peer-to-peer boat-sharing marketplace similar to Uber and AirBnB, welcomed Roch Lambert as the newest member to their corporate advisory board.

Lambert is the former president of Rec Boat Holdings, the parent company of the Four Winns, Scarab, Wellcraft and Glastron boat brands, until they were sold to Groupe Beneteau in June 2014. He is credited with rebuilding the company from bankruptcy to one of the leading boating conglomerates in the nation.

In his new advisory position to Boatsetter, Lambert will focus on developing new partnerships, while connecting with other boat manufacturers and organizations. He will also assist with Boatsetter’s continuing worldwide expansion and help increase operational efficiency.

“We are thrilled to have Roch join the Boatsetter family. He brings a wealth of unique industry insight, which will allow us to further improve our unrivaled platform,” said Jackie Baumgarten, CEO of “Boatsetter is the world’s number one boat rental community for connecting boat owners, Coast Guard licensed captains and those interested in enjoying time on the water. Adding Roch’s expertise will allow us to become even better.”

Lambert boasts over 22 years of experience within the powersport and boating industries and previously served at the executive level with Bombardier Recreational Products and BRP U.S. Inc. He is a Quebec-native and obtained a degree in mechanical engineering from the Polytechnic School of Montreal. Additionally, he also earned a business degree from Laval University.

Since merging with Cruzin in 2015, Boatsetter has rapidly expanded its services, across the U.S and to new markets worldwide. The Aventura headquartered company allows its users torent boats of all sizes, with or without a captain and ensures a carefree experience by providing the industry’s best insurance and 24/7 on the water assistance.

Learn more about Boatsetter today and be sure to check out the worldwide fleet, ready to set sail!

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