Boatsetter hires new CMO

Boatsetter CMO Pablo Vidal joins team to fill top marketing role

Written by Boatsetter Team
December 26, 2017

Last Updated on June 27, 2024 by Boatsetter Team

Boatsetter, an international peer-to-peer boat rental service, has appointed the former Global Brand & Marketing Director of Telefonica to serve as its new Chief Marketing Officer, adding to its senior leadership and expanding their overall experience and reach.

Pablo Vidal, the newly appointed Chief Marketing Officer of Boatsetter, brings aboard +18 years of marketing experience on Fortune 100/500 companies and previous to Telefonica he spent 6 years as CMO for LG Electronics both in Europe and Latin America. He now takes the reins to lead Boatsetter through their continued growth.

“This is a winning concept and wanted to be part of a tech startup after being involved in the tech industry for many years. After an executive program at Stanford through some colleagues Boatsetter contacted me, and I knew this was the right move,” explained Pablo Vidal, chief marketing officer of Boatsetter. “I’m excited to work in this great project, with a really talented team and bring some traction to this startup project to take it to the world class level, providing our customers with an unforgettable experience.”

Vidal’s work in marketing has garnered national and international recognition throughout his career. While working with LG Electronics, Vidal was recognized twice, with one of the most esteemed brand awards in Brazil (Folha de Sao Paulo´s “Top of Mind”).

His international expertise, brand development and creativity was recognized at the Cannes Lions International Festival of Creativity five different times between 2012 and 2013.

“Boatsetter is excited to bring someone like Vidal onto our team as we work to become one day a household name like Uber, Lyft, and Airbnb” explained Jackie Baumgarten, chief executive officer of Boatsetter.

“With Vidal’s help, we hope to become known throughout the entire boating community around the world as the company who is making the boating experience available to everyone.”

While attending the Stanford Executive Program at Stanford University, Vidal spent extensive time focused heavily on companies like Uber and Airbnb.

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